The "Local-First" System: 5+ New Markets with Zero Manual Work

User Guest, a smart hotel website notification tool, had conquered their local market but faced a ceiling. They needed to expand into new countries to keep growing.

However, their existing outreach process was manual and fragmented:

• Localization Nightmare: Sending generic English emails to non-English speaking markets resulted in poor response rates.
• Data Silos: Their cold email tool (Instantly) didn't talk to their CRM (HubSpot). Sales reps spent hours manually copying data.
• Compliance Risk: Targeting strict EU regions required precise data handling and opted-in lists.

We built a multi-region cold email infrastructure that treated each new country as a distinct campaign ecosystem.

Parallel to the outreach, we engineered a robust Make/Zapier integration to eliminate manual work:

• Instant Sync: Leads who reply in Instantly are immediately created as Deals in HubSpot.
• Context Enrichment: The conversation history is pushed to the CRM so reps have full context before calling.
• Slack Alerts: High-intent replies trigger a notification to the specific regional sales rep.

By localizing the approach and automating the backend, User Guest successfully penetrated 5+ new markets. The data speaks for itself:

69% Open Rate and 7.1% Reply Rate on a targeted cold list.

Consistent Quality

The localized approach yielded results across different regions and segments, maintaining high engagement rates over hundreds of leads.

Market Expansion A: 67% Open Rate

Market Expansion B: 43% Open Rate

• 50% - 70% Open RatesAchieved by speaking the local language and using geo-specific domains.
• Zero Manual Data EntryHubSpot CRM automatically populated with warm leads, saving 20+ hours/week.

To support international scale, we deployed a segmented architecture: