How to Write Cold Emails That Don't Feel Like Spam

Most cold emails reek of desperation. "Can I have 15 minutes of your time?" No, you can't. My time is worth $500/hr.

The "Soft CTA" (Call to Action)

Stop asking for a marriage on the first date. Don't ask for a call. Ask for interest.

Bad CTA: "Can we book a call next Tuesday at 2pm?" (High friction).

Good CTA: "Open to seeing a 2-min video on how this works?" (Low friction).

The "Breakup Email"

If they haven't replied after 3 emails, send this:

Why it works: It removes the pressure. Paradoxically, this email has our highest response rate. People reply to say, "No, wait, I am interested, just busy."

The "P.S." Strategy

The P.S. is the second most read part of an email. Use it to handle objections before they come up.

"P.S. Even if you have an agency, this audit might show you where they are leaking money." This disarms the "We already have a vendor" objection immediately.

Tone: Peer-to-Peer, not Vendor-to-Buyer

Stop sounding like a subordinate. "I'd love to chat if you have a moment, sir." No. Speak like a peer.

"Unsure if this is a priority, but thought it was worth a mention given X." Status alignment is key to response rates. If you sound like you need the deal, you won't get it.