Case Study: How Mideahub Booked 100+ Calls by Not Pitching Their Service
Mideahub, a design studio, was struggling to reach funded startups. Founders were too busy to reply. The inbox was crowded.
Why Design Agencies Fail at Outbound
Most design agencies sell "Quality" or "Creativity". That is subjective. You can't sell subjective value in a cold email. You need to sell "Revenue".
We helped Mideahub package their design service as a "Scale-Up Asset" that increases valuation, not just "pretty pixels". When you speak the language of EBITDA, people listen.
The "Bank Shot" Strategy
We realized that startups listen to one group of people religiously: Their Investors.
Instead of pitching the founders, we targeted the Platform Managers at VC firms.
The Pitch
The Result
We didn't just get a client; we got a distribution channel. One VC introduced us to 5 portfolio companies.
Stats:
- Open Rate: 72%
- Reply Rate: 12%
- Calls Booked: 100+
The Follow-Up Sequence
We didn't just stop at one email. We used a "Value-Add" sequence.
Email 2: A 30-second Loom video auditing a portfolio company's site.
Email 3: A case study of a similar exit in their industry.
This showed the VC we weren't just spammers; we were consultants giving away free value. By the time they hopped on a call, they already trusted our expertise.