Intent-Based Outreach: Moving Beyond 'Spray and Pray'
"Hi, I noticed you go to [College]..."
Who cares? Does that solve a business problem?
Personalization is about the person. Relevance is about the problem. Relevance wins.
What is a "Signal"?
A signal is a data point that indicates a company has a specific problem right now.
- Hiring Signal: They just posted a job for "VP of Sales." (They need lead gen).
- Tech Signal: They just installed "HubSpot." (They need CRM consulting).
- Funding Signal: They just raised Series A. (They have budget and aggressive targets).
The "Technographic" Wedge
Knowing they use HubSpot isn't enough. You need to know when they installed it.
We target companies who installed HubSpot 3-6 months ago. Why? Because that's when the "Honeymoon Phase" ends and they realize they don't know how to use it. That is the perfect time to pitch consulting or RevOps support.
Funding Signals: The "Series B" Sweet Spot
Series A is too chaotic. Series C is too corporate. Series B is the Goldilocks zone.
They typically have $20M+ in the bank and aggressive growth targets, but they haven't hired all their VPs yet. They need vendors who can move fast. That is where we strike with high-ticket offers.
The TenX Method
We don't build generic lists. We build "Signal Lists." We scrape job boards, news sites, and tech lookups to find companies that are raising their hand for your solution before you even email them.